I’ve moved my portfolio to MartinEkelund.com

This portfolio will not be updated and eventually be taken down.

Best regards, Martin Ekelund (was Edman before getting married).

“Honey, I went to the living room. Call you later!”
Teaser ad for a new real estate section in Dagens Nyheter (biggest daily newspaper in Sweden) called Dream Homes.

Sampling

To give the sampling some leverage we gave them some moving boxes and furniture as backdrop.

“We never received that info”.
– Using us you don’t have to be afraid of missing vital information. – Bygginfo från Svensk Byggtjänst

“Oh, we didn’t know about that”.
– Using us you don’t have to be scared of missing out on vital information. – Bygginfo från Svensk Byggtjänst

“We never received that info”.
– Using us you’ll avoid the horror of missing out on vital information. – Bygginfo från Svensk Byggtjänst

Direct Mailing – Poster

Based on a true story.
We thought Lars was keeping an eye on that.
From the makers of We didn’t know about that last summer.

– Using us you’ll avoid the horror of missing out on vital information. – Bygginfo från Svensk Byggtjänst

Photo: Alexander Crispin
3D: Svante Segelson

Best regards, Martin Ekelund (Edman)

Credits:

Client: Fortum B2B, Sweden

Agency: TOL/Tacklov
Copywriter: Johan Hellström
Art Director: Martin Edman

Production Company: It’s Showtime
Producer: Gustav Dahlgren
Sound Production: 20Post
Direction: Adam Marko-Nord, Martin Edman, Johan Hellström, Love Fagerstedt

Site:

Here comes summer vacation once again. Don’t forget to bring your DN (Dagens Nyheter, swedish newspaper). Change your home delivery address before leaving at DN.se/tamed

Try banner

Ad:

Here comes summer once again. Don’t forget to bring your DN (Dagens Nyheter, swedish newspaper). Change your home delivery address before leaving at DN.se/tamed

Knowledge is the way out of poverty.
Members of SAK support education for boys and girls in Afghanistan. Knowledge and equality are the fundamentals for development. Join us. Thank you for your support.

Part of campaign for The Swedish Committee for Afghanistan.

Credits. Agency: Publicis Stockholm. Art Direction/Illustration: Martin Edman and Philip Ahlqwist. Copywriter: Cecilia Högkvist.

Credits. Agency: John Doe Worldwide. Art Director: Martin Edman. Copywriter: Christoffer Lundström

“Sign your application here”

Moving information booth:

German Art Directors Club (ADC) sent posters to schools and agencies around Germany promoting upcoming seminars and award show. We posted a comment on their poster (as shown above) telling people to sharpen their (cliché creative symbol) pencils at Miami Ad School Europe.

Credits. Art Director: Martin Edman.

Svenska:

När du är redo för motstånd!

Inferno Online är en av norra Europas största spelhallar för nätverksspel. De erbjuder utmanande spel-upplevelser med rejält motstånd som till exempel axelmakterna i Battlefield eller specialtränade terrorister i Counter-Strike. Kampanjen ”När du är redo för motstånd!” gick på skjutbanor i Stockholmsområdet och syftet var att få de som redan behärskar prickskytte att utmana sig själva med en värdig motståndare på Inferno Online

English:

Poster translation: Join us when you’re ready for a little resistance.

When you are ready for resistance!

Inferno Online, one of northern Europe’s largest online game halls, offers gaming experiences with great resistance, such as the Axis powers in Battlefield or  specially trained terrorists in Counter Strike.
The campaign ”When you are ready for resistance!” ran at shooting ranges in the Stockholm area, with the purpose to make sharp shooters challenge themselves with some real resistance at Inferno Online.

Credits. Agency: Publicis Stockholm. Art Direction: Martin Edman, Patrick Kampmann & Rasmus Nilsson. Copywriter: Cecilia Högkvist.

Kidkie stickers on street signs around Stockholm.

Hady. Director / Producer. London, UK.

Striker, Game Logotypes

Tre Lejon Sängar, Bed Brand

TrevligHelg.se, online weekend magazine.

Memory Club, Rap / Soul / Reggae Club in Hamburg, Germany.

Logotype sketches for Yacht Club.

Kidkie Logotypes, self promotion.

Click to magnify.

Credits. Agency: John Doe Worldwide. Art Direction/Copywriting: Menno Kluin, Martin Edman & Sebastian Groebner.

We will buy your used school books as long as they don’t look like this poster.

To create this outdoor piece we creased, drew on and stained about 90 bus shelter posters. The posters were displayed on campuses around Sweden.

Credits. Agency: John Doe Worldwide. Art Direction/Copywriting: Martin Edman, Kalle Berglind, Jörgen Berglund, Christoffer Lundström

New category: The Swedish Live Act of the Year, 2007

Unit part of a larger campaign.

Credits. Agency: John Doe Worldwide. Art Direction: Martin Edman, Jörgen Berglund. Copywriter: Christoffer Lundström.

Click to magnify.

Credits. Agency: John Doe Worldwide. Art Direction: Martin Edman & Jörgen Berglund. Copywriter: Christoffer Lundström.

Credits:

Client: Göteborgskex
Product: Ballerina

Agency: Publicis Stockholm

Art Director: Martin Edman
Copywriter: Malin Åkersten Triumf

Director: Alexander Brügge
Production Company: Esteban

Credits:
Client: Stockholm Quality Outlet

Agency: John Doe Worldwide

Art Direction: Jörgen Berglund, Martin Edman
Copywriter: Christoffer Lundström

Director: Daniel Eskils
Production Company: Masterplan

During the campaign period, Rebtel let’s everyone around the world call for free on one condition… anyone get’s to listen.

Design proposition for Scandinavian Standard:

Shooting range banner for Inferno Online (unpublished):

Reaction test á la Police Academy making use of the different banner surfaces.

Banner for LG AF115 (idea and Flash):

- Try it out

Banner for Inatur (idea and Flash):

- Try it out

Banner for Friends (together with Lowe Brindfors, Menno Kluin and Sebastian Groebner):

- Try it out

Banner ideas:

http://www.kidkie.se/interora/

http://www.kidkie.se/tefal/

Programming/Design:

http://www.subsurfers.se

http://www.iwishididit.com